Today, the Ugly Animal Preservation Society announced that the blobfish has been voted their new mascot after a global online public vote.
Working in partnership with the National Science + Engineering Competition, the Society’s campaign videos have clocked-up nearly 100,000 views, and thousands have voted. Comedians celebrated 11 of Mother Nature’s most aesthetically-challenged beasts, with celebrities such as Stephen Fry and Simon Pegg tweeting their support for their favourite unsightly animals.
Paul Foot, the key supporter of the blobfish, said about the announcement, “On behalf of all the blobfish, thank you for this award. Thank you it means a great deal to me. Now, stay away from me and my family.”
The campaign aimed to give ugly animal a voice, and was supported by scientist and broadcaster Professor Brian Cox. He said, “I support the ugly animal campaign, there are too many people trying to save cute animals. They get all the press, and all the attention. Ugly animals are more deserving than cute animals. So I think it is a superb campaign.”
Simon Watt, biologist and President for Life of the Ugly Animal Preservation Society, announced the winner at the British Science Festival in Newcastle. He said, “We’ve needed an ugly face for endangered animals for a long time and I’ve been amazed by the public’s reaction. For too long the cute and fluffy animals have taken the limelight but now the blobfish will be a voice for the mingers who always get forgotten.”
The project aimed to encourage young people to get involved in conservation projects, as well as helping to promote some of the animals with faces only a mother could love, and challenging our love-affair with the pin-ups of conservation, like the panda and the red squirrel.
To find out more about the campaign and to watch the videos see: www.nsecuk.org
Meet the new Ugly Animal Preservation Society mascot
Blobfish live at depths of between 600 and 1,200 metres where the pressure is several dozen times higher than at sea level and can grow up to 12 inches in length.
It spends its life gently bobbing around the deep sea and its gelatinous appearance aids it buoyancy. The blobfish suffers a significant threat from fishing trawlers – although it is inedible itself, it gets caught up in the nets. It feeds off crabs and lobsters living at the same depth.
To find out more about the ugly animal campaign, watch the campaign videos and download free resources see our ugly animal section.